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Friday, July 26, 2013

Travel, Upgraded - a Google Think Insights study

A study that forms part of Google Think Insights initiative illustrates the various stages a traveler goes through in the end-to-end trip experience.

Findings suggest that loyalty programs are beyond perks and free upgrades.

Travellers are expecting brands to know them and they expect some kind of benefits to be offered by travel brands, based on the data they share.

Here's the inforgraphic summarising the findings of the study:


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