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Wednesday, July 24, 2013

INFOGRAPHIC - The latest trends in the vacation rental sector.

The infographic compiled by Netamatix gives insight on the vacation rental industry and the social channels used to influence booking vacation rentals.

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3 comments

  1. Great stats! Is there an underlying study behind them, or are the stats pulled together from a variety of sources? Are all of the stats exclusively for the US? Some of them sounded like they might be referring to the broader industry.

    I was surprised to see a "6 night average stay". Usually I see average stays of 3 to 4 nights.

    I found the information about "celebration trips" to be interesting. I have also noticed that they are a trend.

    ReplyDelete
  2. B.J. thanks for the questions. Netamatix.co.uk (the authors of the infographic) claim that their study collated data "from all over the web". My assumption is that although US-centric, these stats reflect a broader perspective.

    As for the 6-day average, I can perhaps answer you from my own experience. This depends heavily on the destination/rental type. City/Town rentals usually experience shorter stays, whereas a Villa in the countryside or sea resort may enjoy 1-week and 2-week bookings.

    Like yourself, I also found interesting the "celebration trips" trend. In Europe we have seen this trend growing stronger, and thus the need to keep more critical data about guests.

    Here's the link to the original (author's) blog: http://www.netamatixblog.com/2013/07/vacation-rental-booking-data.html

    ReplyDelete
  3. Check out our infographic here:
    http://spanishvacationrental.com/blog/entry/an-idiot-s-guide-to-la-cala-de-mijas-is-now-available.html

    Sophie

    ReplyDelete

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